Digital Marketing
Social Media Handling
Handling social media effectively requires a strategic approach to creating, curating, and managing content across various platforms. Here’s a detailed guide to effective social media handling:
Key Components of Social Media Handling Strategy Development:
Identify Goals, Audience Analysis, Platform Selection, Content Creation, Content Calendar, Visual Content, Copywriting, Brand Voice, Sharing Relevant Content, User-Generated Content, Engagement, Monitoring & Track Performance, Adjust Strategy, Advertising & Paid Campaigns:
Key Components of Social Media Handling Strategy Development:
Identify Goals, Audience Analysis, Platform Selection, Content Creation, Content Calendar, Visual Content, Copywriting, Brand Voice, Sharing Relevant Content, User-Generated Content, Engagement, Monitoring & Track Performance, Adjust Strategy, Advertising & Paid Campaigns:
Search Engine Optimization
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic to the site by making it more attractive to search engines. Here’s a detailed overview of SEO, its key components, strategies, tools, and best practices:
Key Components of SEO
On-Page SEO : Keyword Research, Content Quality, Meta Tags, url structure, internal linking
Off Page SEO : Backlinks, Social Signals, Guest Bloggiing
Technical SEO : Site Speed, Mobile Optimisation, XML Sitemap, Robot.txt, SSL Certificate
Local SEO : Google My Business, Local Citations, Reviews and Ratings
